Privacy Policy
Loft Masculino, a private legal entity, takes your privacy seriously and safeguards the security and protection of data for all its customers, partners, suppliers, and users of the website domain www.loftmasculino.com and en.lofmasculino.com and any other website, store, or application operated by the retailer.
This Privacy Policy is intended to inform you about how we use and disclose information collected during your visits to our store and in messages exchanged with you.
This Privacy Policy applies only to information collected through the store.
BY ACCESSING THE STORE, SENDING COMMUNICATIONS, OR PROVIDING ANY TYPE OF PERSONAL DATA, YOU DECLARE YOUR AWARENESS OF THE TERMS PROVIDED HEREIN AND AGREE TO THE PRIVACY POLICY, WHICH DESCRIBES THE PURPOSES AND METHODS OF PROCESSING YOUR PERSONAL DATA THAT YOU PROVIDE IN THE STORE.
This Privacy Policy provides an overview of our privacy practices and the choices you can make, as well as the rights you can exercise regarding Personal Data processed by us. If you have any questions about the use of Personal Data, please contact assessoria@loftmasculino.com.
Furthermore, the Privacy Policy does not apply to any third-party applications, products, services, websites, or social media features that may be offered or accessed through the store. Accessing these links will cause you to leave our site and may result in the collection or sharing of information about you by third parties. We do not control, endorse, or make any representations about third-party websites or their privacy practices, which may differ from ours. We recommend that you review the privacy policy of any website you interact with before allowing the collection and use of your Personal Data.
If you provide us with Personal Data regarding other individuals, you declare that you have the competence to do so and have obtained the necessary consent to authorize the use of such information under the terms of this Privacy Policy.
SECTION 1 - DEFINITIONS
For the purposes of this Privacy Policy:
"Personal Data": means any information that directly or indirectly identifies or may identify a natural person, such as name, CPF (Brazilian ID), date of birth, IP address, among others;
"Sensitive Personal Data": means any information that reveals, concerning a natural person, racial or ethnic origin, religious belief, political opinion, membership in a union or religious, philosophical, or political organization, health or sexual life data, genetic or biometric data;
"Processing of Personal Data": means any operation performed on Personal Data, whether by automatic or non-automatic means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, harmonization or association, restriction, erasure, or destruction. Processing of Personal Data also includes any other operation provided for by applicable law;
"Data Protection Laws": means all legal provisions that regulate the Processing of Personal Data, including, but not limited to, Law No. 13.709/18, General Data Protection Law ("LGPD").
SECTION 2 - USE OF PERSONAL DATA
We collect and use Personal Data to manage your relationship with us and better serve you when you are purchasing products and/or services in the store, personalizing and improving your experience. Examples of how we use the data include:
Facilitating your purchase of products and/or services in the store;
To confirm or correct the information we have about you;
To send information we believe is of interest to you;
To personalize your store experience;
To contact you using a phone number and/or email address provided. We may contact you in person, by voicemail, through automatic dialing equipment, by text messages (SMS), by email, or by any other means of communication that your device is capable of receiving, in accordance with the law and for reasonable business purposes.
In addition, the provided Personal Data may also be used in the manner we deem necessary or appropriate: (a) in accordance with Data Protection Laws; (b) to comply with legal process requirements; (c) to comply with a judicial decision, regulatory decision, or decision of competent authorities, including authorities outside the country of residence; (d) to enforce our Terms and Conditions of Use; (e) to protect our operations; (f) to protect our rights, privacy, security, yours, or those of third parties; (g) to detect and prevent fraud; (h) to allow us to use available actions or limit damages that we may suffer; and (i) in other ways permitted by law.
SECTION 3 - NON-PROVISION OF PERSONAL DATA
There is no obligation to share the Personal Data we request. However, if you choose not to share them, in some cases, we may not be able to provide you with full access to the store, certain specialized features, or be able to provide the necessary assistance or facilitate the delivery of the product or service contracted by you.
SECTION 4 - COLLECTED DATA
The general public can browse the store without the need for any registration or submission of Personal Data. However, some store functionalities may require registration and submission of Personal Data, such as completing a purchase/service contract and/or facilitating the delivery of the product/service by us.
When contacting the store, we may collect:
Contact data: name, surname, phone number, address, city, state, and email address;
Submitted information: information you send via forms (questions, complaints, suggestions, feedback, etc.).
During general browsing of the store, we may collect:
Location data: geolocation data when you access the store;
Preferences: information about your preferences and interests regarding products/services (when you explicitly provide such information or when we infer them from what we know about you);
Store browsing data: information about your visits and activities, including the content (and any advertisements) you view and interact with, information about the browser and device you are using, your IP address, your location, and the website address from which you arrived. Some of this information is collected using our Automatic Data Collection Tools, which include cookies, web beacons, and embedded web links. To learn more, please read how we use Automatic Data Collection Tools in Section 7 below;
Anonymous or aggregated data: anonymous responses to surveys or anonymous and aggregated information about how the store is utilized. During our operations, in certain cases, we apply anonymization or pseudonymization processes to your data to make it reasonably unlikely for you to be identified through the use of this data with available technology;
Other information we may collect: information that does not specifically reveal your identity or is not directly related to an individual, such as browser and device information, store usage data, and information collected through cookies, pixel tags, and other technologies.
We do not collect Sensitive Personal Data.
SECTION 5 - SHARING OF PERSONAL DATA WITH THIRD PARTIES
We may share your Personal Data:
With the partner company(ies) you select or choose to send your data, questions, inquiries, etc., as well as with service providers or partners to manage or support certain aspects of our business operations on our behalf. These service providers or partners may be located in the United States, Argentina, Brazil, or other global locations, including servers for testing and production, hosting and data storage service providers, fraud management, customer support, sales on our behalf, order fulfillment, content personalization, advertising and marketing activities (including digital and personalized advertising), and IT services, for example;
With third parties to help us manage the store;
With third parties in the event of any reorganization, merger, sale, joint venture, assignment, transfer, or conveyance of all or part of our company, assets, or capital (including in connection with bankruptcy or similar proceedings).
SECTION 6 - INTERNATIONAL TRANSFERS OF DATA
Personal Data and information of other nature collected by us may be transferred or accessed by entities belonging to the corporate group of partner companies worldwide in accordance with this Privacy Policy.
SECTION 7 - AUTOMATIC COLLECTION OF PERSONAL DATA
When you visit the store, it may store or retrieve information on your browser, mainly in the form of cookies, which are text files containing small amounts of information. This information may be about you, your preferences, or your device and is primarily used to make the store work as you expect. The information generally does not directly identify you but can provide a more personalized internet experience.
According to this Privacy Policy, we and our third-party service providers, with your consent, may collect your Personal Data in various ways, including, but not limited to:
Through the browser or device: some information is collected by most browsers or automatically through internet access devices, such as computer type, screen resolution, operating system name and version, device manufacturer and model, language, type and version of the internet browser you are using. We may use this information to ensure that the store functions properly.
Use of cookies: information about your use of the store may be collected by third parties through cookies. Cookies are information stored directly on the computer you are using. Cookies allow the collection of information such as browser type, time spent on the store, pages visited, language preferences, and other anonymous traffic data. We and our service providers use this information for security purposes, to facilitate navigation, display information more efficiently, and personalize your experience when using the store, as well as for online tracking. We also collect statistical information about the use of the store for continuous improvement of our design and functionality, to understand how the store is used, and to assist you with any store-related issues.
If you do not wish for your information to be collected through cookies, most browsers offer a simple procedure that allows you to automatically reject cookies or provides the option to accept or reject the transfer of a specific cookie (or cookies) from a particular website to your computer. However, this may cause inconvenience in using the store.
The choices you make may affect your browsing experience and the functionality that requires the use of cookies. In this regard, we disclaim any responsibility for the consequences resulting from the limited operation of the store caused by disabling cookies on your device (inability to set or read a cookie).
Use of pixel tags and other similar technologies: pixel tags (also known as web beacons and invisible GIFs) may be used to track user actions on the store (including email recipients), measure the success of our marketing campaigns, and collect statistical data about the use of the store and response rates, as well as for other unspecified purposes. We may engage in behavioral advertising companies to obtain reports on store ads across the internet. For
this purpose, these companies use cookies, pixel tags, and other technologies to collect information about your use, or the use of other users, of our store and third-party websites. We are not responsible for pixel tags, cookies, and other similar technologies used by third parties.
SECTION 8 - COOKIE CATEGORIES
The cookies used in our store comply with legal requirements and fall into the following categories:
Strictly Necessary: These cookies allow you to navigate the website and enjoy essential features securely. An example is security cookies, which authenticate users, protect their data, and prevent fraudulent logins.
Performance: Cookies in this category collect encrypted and anonymous information related to our online store, such as the number of visitors to a specific page, the origin of website visits, and the pages accessed by the user. All collected data is used only for potential website improvements and to measure the effectiveness of our communication.
Functionality: These cookies are used to remember user preference settings to enhance their visit to our website, such as applied layout configurations or responses to promotion pop-ups and registrations, so there is no need to ask repeatedly.
Advertising: We use cookies to create targeted campaigns and deliver ads based on your consumption profile in our online store.
SECTION 9 - USER RIGHTS
You can request at any time: (i) confirmation that your Personal Data is being processed; (ii) access to your Personal Data; (iii) correction of incomplete, inaccurate, or outdated data; (iv) anonymization, blocking, or deletion of unnecessary, excessive, or unlawfully processed data; (v) portability of Personal Data to another service provider, provided that it does not affect our industrial and trade secrets; (vi) deletion of Personal Data processed with your consent, to the extent permitted by law; (vii) information about the entities with which your Personal Data has been shared; (viii) information about the possibility of not providing consent and the consequences of refusal; and (ix) withdrawal of consent. Your requests will be handled with special care to ensure the effectiveness of your rights. You may be asked to provide proof of your identity to ensure that Personal Data is shared only with its owner.
You should keep in mind that in certain cases (e.g., due to legal requirements), your request may not be immediately fulfilled, and we may be unable to fulfill it due to compliance with legal obligations.
SECTION 10 - SECURITY OF PERSONAL DATA
We strive to adopt the technical and organizational measures provided by Data Protection Laws to protect Personal Data within our organization. Unfortunately, no transmission or storage system of data can guarantee 100% security. If you have reason to believe that your interaction with us is no longer secure (e.g., if you believe the security of any of your accounts has been compromised), please notify us immediately.
SECTION 11 - HYPERTEXT LINKS TO OTHER SITES AND SOCIAL NETWORKS
The store may, from time to time, contain hypertext links that will redirect you to websites of our partner networks, advertisers, suppliers, etc. If you click on any of these links to any of these websites, please be aware that each website has its own privacy practices, and we are not responsible for these policies. Please review the respective policies before submitting any Personal Data to those websites.
We are not responsible for the policies and practices of other organizations regarding the collection, use, and disclosure (including data protection practices) such as Facebook, Apple, Google, Microsoft, or any other software developer or application provider, social media store, operating system, wireless internet service provider, or device manufacturer, including all Personal Data you disclose to other organizations through the applications, related to such applications, or published on our social media pages. We recommend that you familiarize yourself with the privacy policy of each visited site or each service provider used.
SECTION 12 - UPDATES TO THIS PRIVACY POLICY
If we modify our Privacy Policy, we will publish the new text in the store, with the updated revision date. We may change this Privacy Policy at any time. In the event of a significant
change in the terms of this Privacy Policy, we may notify you through the contact information we have in our database or through a notification in our store.
Please note that we are committed to not processing your Personal Data in a manner inconsistent with the purposes described above, except as otherwise required by law or court order.
Your use of the store after the changes means that you have accepted the revised Privacy Policy. If, after reviewing the revised version, you do not agree with its terms, please discontinue access to the store.
SECTION 13 - DATA PROTECTION OFFICER
If you wish to exercise any of the rights provided, including withdrawing your consent, in this Privacy Policy and/or Data Protection Laws, or if you have any questions regarding the processing of your Personal Data, please contact us at assessoria@loftmasculino.com.
Last edited: October 5, 2021, at 21:42.